Evaluation †produce proposals for the possible re-branding of my school Essay

My see sketch was to produce proposals for the possible re-branding of my school. When doing this I researched what the faculties valued and needed and so I designed a questionnaire to gather the information I required. I too researched different graphic designers, their work and various design movements throughout history such as Abram Games who is a British mid-twentieth century designer and official war artist during world war two.His style of design is very patriotic as in most of his work he uses red, white and blue the colours of the union jack. He incorporates them very well and subtlety. I like his work because its very classic, unforgettable and simple. His work is landmark. I did this because it gave me inspiration, an influence and it offered a envision at how previous designers worked. I did web searches on the images connected to different faculties and just asked people what images came to mind when I said a faculty produce this provided me with umteen logo id eas.In addition I looked at existing logo designs in books wherein designers explored many different techniques, which I could use in my designs. I had many specifications that determined what my final design would look like. * Such as my target group, which was the staff, pupils and parents because of this I had to select designs that satisfy and do not displease them. * In my specification I had a running theme or image that I worked around a smart, scholastic, classic yet modern image and I tried to portray this in my designs.I had a variety of different design ideas and when deciding on my final design I had many factors, which would decree what I would choose. For example how complicated the designs were, or how much colour was used. Such as when I had a large design dominated by black, I could not use this because of the expenses and issues that may arise with such a vast amount of ink. I dont think I did much prep that ensured success and a quality product but I did researc h different colours on the colour wheel and their effects and what they represent.In this project I dont think I used many new tools or materials however I did use Photoshop, Microsoft Publisher, Paint, the internet, printers, scanners and general sketching that was stressed as important by my teacher and did prove so. I did not fully answer my design brief as I was not on schedule but I did produce some sorting of proposal. I have not shown my logo to the head of faculty but overall I shade it is a strong and bold logo, which is pleasing to the eye. The considerations I had were.